Jake Tuley L4 Creative Enterprise Blog

 

 

  Positive Company Beliefs Britannia Café Britannia Café located in Waterloo Park, Norwich is also known locally as the prison café. Simply, this is because the employees of the café including kitchen and front of house are current inmates of Norwich prison. This gives the inmates a new discovery and chance in life to fix up their career back on track. Whereas some people may be put of the idea of being served tea and cake by fraudsters, drink drivers and pedophiliacs, many recognize how important and socially responsible it is to get people’s lives back to reality rather than behind bars. On top of this, the café is also registered as a social enterprise, meaning that at least 50% of all profits must be reinvested into the business to help support their corporate social responsibility.     Brewdog Brewdog started as a small local brewery to Ellon in Scotland, little known to be one of the biggest beer brands in the UK. Described as the post-modern IPA, their variet...

  L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 1: Business Analysis Tools •SWOT and PEST(EL) analyses - what are they and how can they be used? SWOT – Strengths, Weaknesses, Opportunities and Threats PESTLE – Political, Economic, Social, Technological, Legal, Environmental A SWOT analysis is one of the most primary and effective methods of analysis for a business, it is a fundamental basic for all SME’s to take on board and grow from. The SWOT analysis can be broken down in half. Strengths and weaknesses relate to everything within the business internally, for example employee efficiency, cash flow and resources. All of this is factored within the business which is much easier to control and maintain consistently. On the other half, opportunities and threats relate to all the external factors of a business which is much harder to predict and control yet can be capitalised. For example, this relates to competitors, legislation and even a...

  L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 2: Types of Business in the UK Investigate and identify the various types of business in the UK, this should include: •sole traders Sole traders are typically the smallest and easiest legal structure for a business. For a sole trader, there is minimum paperwork to get set up and can be founded quickly. Sole traders really can be as easy as offering services such as painting, landscaping or electrical work and getting paid cash in hand that very day. This is a particularly effective method for entrepreneurs who may be bootstrapping or at least have little funding who want to get their business rolling as soon as possible. As a sole trader, the entire business works around you which is mainly beneficial. For example, you get to be your own boss, control your working week and if successful, get paid much more than your typical 9-5 salary. However, this does result in little opportunity for time-of...

L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 3: Business Plans and Models •What is a business plan? A business plan is the backbone and foundations of any business with the objective to succeed their ambitions. Without one, the business will be highly likely to go off track, unorganised and near impossible to manage. Creating a business plan usually consists of 8 sectors will include: executive summary, company description, market analysis, management, products/services, marketing plan, financial plan and appendices. This ensures that all essential factors of a business are crystal clear, and that their aims and objectives are easily identifiable and can be worked on immediately. Typically, the business plan will consist of a SWOT/PESTLE analysis, mission statement and competitor analysis. •What is a business model? The business model is relatively similar to the business plan, except it explains in further detail how these aspirations will b...

  L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 4: The Brand •What is a mission statement? A mission statement is a short, simple yet straight to the point statement that clarifies the core beliefs and purposes of the business. A mission statement is typically 1-3 sentences long and should easily define the businesses qualities and characteristics. The purpose of a mission statement is to simply keep the business on the right tracks of their desired success, rather than drifting into new products and/or markets which may not match the core aim of the business. Some larger firms take great pride in their mission statement and plaster it all over their offices and even use it as part of their branding to consistently reflect the businesses values and objectives. Some famous examples include Microsoft’s “A computer on every desk and in every home” and Disney’s “To entertain, inform and inspire people around the globe through the power of unparall...

  L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 5: Legislation and the creative industries This is potentially a huge area, so let's start with some specifics: Intellectual Property Intellectual property, or IP as it is commonly referred to, consists of all the pieces of your business that you or your employees have thought of. It’s the things that differentiate you from the competition that you came up with using your intellect – your brain. IP is the original concepts and ideas conceived of and developed by employees, or workers and advisors under contract to do so, that become corporate assets. Examples of IP include logos, music, inventions and slogans. All successful businesses have their own individual IP which is the core genius that helps the business achieve their ambitions. For example, McDonald’s golden arches, the catchy whistle and the end of their ads and the slogan “I’m lovin’ it” are all examples of intellectual property, b...

  L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 6: The creative economy •What 'industries' make up the creative industries? The core government department for the broadly described ‘creative industries’ can be recognised into 9 sectors via the DCSM (Department of Digital, Culture, Media and Sport): -            Advertising and marketing -            Architecture -           Crafts -           Design: product, graphic and fashion design -           Film, TV, video, radio and photography -           IT, software and computer services -           Publishing -           Museums, galleries and libraries - ...

  Task 7 What is a regulatory body A regulatory body is a public organisation or government agency that is set up to exercise a regulatory function. This involves imposing requirements, conditions or restrictions, setting the standard for activities, and enforcing in these areas or obtaining compliance. Regulatory bodies cover a wide variety of the creative industries, but not all businesses are regulated and may be self-regulated. The primary goal for a regulatory body is to protect the public, such as the providing and enforcing of adequate standards for health and safety in an organisation. Unlike professional organisations, which require regulating, a regulatory body is created on the basis of a legal mandate or legislation. Simply, a regulatory body such as Ofcom or ASA present guidelines on regulations businesses in the creative industries can or can’t do. Without them, businesses are less likely to be in control of their actions and the environment of the business would pote...

  L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 8: Other considerations for businesses You may find a lot of information for some of the sections below. If so, tighten your search to focus mainly on the sector   / career you are interested in.   •Finance - what sources of funding exist within the creative industries? Finance is perhaps the most significant department for a business, of any size. Within the creative industries, this is no different. By all means, a huge west end show will have the core aim to inspire a generation of audiences, a songwriter may want to capture the emotions of their fans and a photographer may want to change our perspective on the world, they all share the same mutual objective – profit. Financing productions big or small need to have controlled and sustainable finance in order to achieve this, which can be a challenge particularly for the smaller businesses who need to be recognised among the crowd...

  L4 Creative Enterprise Unit 1: The Creative Entrepreneur Research Tasks Task 9: Cultural policy •What is the DCMS and what do they do? The DCMS, the government Department for Digital, Culture, Media and Sport, has a huge effect on the creative industry as most if not all creative enterprises are governed and supported by the DCMS. The DCMS controls widely significant sectors of the entire creative industry such as financing, cultural policy and legislation. Their top 3 priorities, according to their .GOV website consist of: growing the economy, connecting the UK and encouraging participation. They have achieved this undoubtedly via building new venues, funding educational resources and supporting local talent via the school curriculum.   •What are some of their more recent announcements? In the current lockdown crisis, DCMS has been utterly shutdown since their biggest money makers have been unable to open. The huge majority of businesses and personnel associated...