Research Task 9

 L4 Creative Enterprise

Unit 1: The Creative Entrepreneur

Research Tasks

Task 9: Cultural policy

•What is the DCMS and what do they do?

The DCMS, the government Department for Digital, Culture, Media and Sport, has a huge effect on the creative industry as most if not all creative enterprises are governed and supported by the DCMS. The DCMS controls widely significant sectors of the entire creative industry such as financing, cultural policy and legislation. Their top 3 priorities, according to their .GOV website consist of: growing the economy, connecting the UK and encouraging participation. They have achieved this undoubtedly via building new venues, funding educational resources and supporting local talent via the school curriculum. 

•What are some of their more recent announcements?

In the current lockdown crisis, DCMS has been utterly shutdown since their biggest money makers have been unable to open. The huge majority of businesses and personnel associated with the DCMS have been put out of work, putting their career on the line and forcing great pressure on the future of thousands of creative enterprises. One of the more recent (and iconic) announcements relate to a famous poster with Fatima as the focal point. On the poster, Fatima is portraited as a ballerina and performer, yet the caption says “Fatima’s next job could be in cyber. She just doesn’t know it yet.” This caused unmeasurable outrage as metaphorically, the DCMS has suggested that people who have dedicated their lives to the creative industries and help generate billions for the DCMS should consider an alternative career path to ensure employment improves. “Rethink, reskill and reboot” sprinkles even more bitter sugar on the announcement.



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