The BBFC (British Board of Film Classification) will have a huge influence on Tuley Productions. Since music associated with young adults and teens has typically become more daredevil and almost violent, we need to make sure our aim to give youngsters a platform of control doesn't go too far. As a result, the BBFC will need to classify client’s work to judge the appropriateness of the music video. If you go on Youtube today and search for 10 rap/hiphop music videos, a least 6-8 of them will have the artist surrounded by half-naked women, gun in hand with a swear word in every bar. As much as this is appealing to some, this doesn’t meet our core aims and corporate culture. If a production we’re happy with and meets our corporate culture, the BBFC will rate the music video under any of the following:
U – Suitable for all
PG – Parental Guidance
12A – Only used for films shown in cinemas and suitable for 12 years and over. However, people younger than 12 may see a 12A so long as they are accompanied by an adult
12 – Video release suitable for 12 years and over
15 – Suitable for only 15 years and over
18 – Suitable only for adults
The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules and regulates the social welfare of advertising material by any business, this is very relevant and important to consider for Tuley MVP. The ASA’s process is relatively simple, rather than reviewing every poster, every radio ad or every TV ad they have to receive a significant amount of complaints from the general public concerning the material and will review the advertisement. Once the review has taken place, the regulatory body will determine if the ad is safe, sensible and reasonable for public exposure. In the event the ASA deem the advertising content as inappropriate, they are able to ban the content from the business, breaching this ban will then be interpreted at court. Anything from gender stereotypes, racial profiling or any culturally inappropriate content has been significantly focused on in recent years due to the ease of complaint via social media, meaning it is now more important than ever to keep your ad material as PC possible.
There are two stages where the ASA comes into Tuley's best interest when advertising. Firstly, Tuley MVP's internal advertising, meaning the production is produced and released by the firm ourselves. Secondly, and likely most importantly, is the external advertising by clients themselves to promote their new content. In this sublime era of social media, artist's using platforms such as Instagram, Twitter and Snapchat to advertise their new content isn't rare - because it works so well by directly advertising towards their target market. Therefore, if a client promotes their content who has worked and associated themselves with Tuley MVP in an inappropriate or explicit way, this will likely trigger ASA's concern and put our business in a dark reputation. If the client's use of content is NSFW or offensive, this will disrupt our corporate culture and will likely refrain future customers from using our services. The same applies for our own advertising, however, we have control over what we post. If the client's ad receives enough complaints, the ASA will undoubtedly enforce professional and reasonable punishment.
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